Was this the impetus for the growth of regional OTT players? Speaking to TNM, Charles George, the regional head of Neestream, says, “We’re keen on focusing on the content quality and it’s making rather than taking decisions based on the artiste’s value.” This has created a space for content-driven, regional language films in the OTT ecosystem. OTT deals are made between big production labels and streaming giants,” Harish Mallya, Sandalwood film critic and script consultant, tells TNM. But at the moment, we’re seeing how they are going after films starring big names from the industry. That was a win-win situation for both filmmakers as well as platforms. “Earlier when Netflix and Amazon did not have huge budgets for India, they would buy independent films. That, coupled with the increase in demand for OTT content during the pandemic, pushed Netflix and other streaming giants to shift their attention towards big-budget, big star films, to widen their subscription base. But she notes that as its curation teams are not aware of regional histories and with decisions coming from the US, the quality of content has been dropping. “Netflix started with picking indies at Sundance and Cannes 10 years ago as an upcoming US company,” filmmaker Leena Manimekalai recounts. While streaming giants have steered towards star-driven films, regional players are exploring new opportunities. As per the report, subscription video-on-demand (SVoD) saw a 55-60% year-on-year growth in 2020. Boston Consulting Group (BCG) and Confederation of Indian Industry (CII)’s annual Media and Entertainment report also indicated how the pandemic has accelerated digital adoption and persuaded many to pay for the content they consume.
#Konkani movies new plus#
With cinema halls closed due to the coronavirus pandemic last year, it was a natural progression to OTT for viewers. Neestream and Koode in Malayalam, Aha in Telugu, Talkies in Tulu, Konkani and Kannada, Regal Talkies in Tamil, Sun NXT in Tamil, Telugu, Malayalam, Kannada and Bengali, Adda Times in Bengali, Planet Marathi in Marathi and Olly Plus in Odia, to name a few, are regional OTT players that have become popular during the pandemic.Īccording to global market research firm PwC’s ‘Global Entertainment & Media Outlook 2020-2024’ report, India is the world’s fastest growing OTT market at the moment and is projected to emerge as the world’s sixth largest by 2024.
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